If someone were to ask me what my favorite part of making this video was I would have to say how physical it was. It was an all around different experience for us. We were taken out of our comfort zones and were told to not only run around this huge building's basement, but to act. Anyone that knows us knows that this was quite the feat! We also worked with a completely different crew than we have on any our 3 previous videos. That also took us out of our comfort zones since we had become accustomed to working with them. This also proved to be a positive for us though as we were almost able to step out of ourselves and become exactly what the director imagined for this video. That director being our good and very talented friend Jason Kraynek. We met Jason at one of our Chicago shows a few years back. He came to the show without knowing any of us and from that night on we were friends. He shot some photos of us that night and said to let him know the next time we were coming down to play a show and we could meet up and do an actual shoot. That's just what we did. Those turned out great, so when he asked to do a video with us there was no doubt in our minds that it was going to be awesome!
So check out the latest New Loud video 'Get Lost'! Special thanks to Jason K, Jeremy, Sebastien, Ted, John, Jelena, Colin and Marion!
Tuesday, June 29, 2010
Monday, June 28, 2010
The New Loud - Get Lost - Music Video
The New Loud performing Get Lost
'Get Lost' is the 3rd single from The New Loud LP 'Measures Melt' Produced by Shane Olivo, Mixed by Mark Trombino released June 2010. Music video directed, written and edited by jacenK.
http://www.newloud.com
http://thenewloud.bandcamp.com
http://www.itunes.com/thenewloud
Camera: Sebastien Audinelle, jacenK
Steadicam: Sebastien Audinelle
Gaffer: Ted Nimz
Grip: Colin Jones
Puppet Masters: Jelena Kreitmayer, John Rodriguez, Ted Nimz, jacenK
Crew: Marion Audinelle, Jelena Kreitmayer, John Rodriguez
Titles: Jeremy Pettis
Tuesday, June 22, 2010
Jessi's Blog - Pridefest Recap!
Pridefest in Milwaukee is quite the experience. There's definitely something there for everyone. Whether you're there for the music, food, or just plain people watching - you're in a for a great time!
We arrive at the Summerfest grounds where the fest is held at 10:30am. We are supposed to head straight to the restricted parking lot (which is half way across the fest). We realize that there's no way we would be able to carry all of our gear across the fest to the Dance pavilion where we're supposed to be playing in an hour and a half, so Rad went to hunt down a golf cart or shuttle to help in loading our gear. While we're waiting for him to get back a guy pulls up in a golf cart and asks if we need any help getting to our stage. We of course take him up on this offer! We got to know our golf cart escort, Jason, real well on our 6 trips back and forth from the van to the stage. This was his first time at Pridefest also and he told me that he was super-impressed by how welcoming and genuinely nice all the people were. He's from Chicago and said that with this positive experience he'll definitely make the trip back next year!
So we're all loaded onto the stage and the soundcheck runs smoothly thanks to our sound guy Nick and Pridefest's sound guy Brian Miller. This being our first time playing the fest we wanted to make sure that we sounded the absolute best we could. I ended up heading back to the van with Jason's help to pick up the two extra speakers that we brought along just in case. The sound was incredible for playing such a large stage! Everything was crystal clear.
Due to our Sunday noon slot - the first of the day - there weren't too many people there, but once we started people began to filter through. We got a decent response especially for the early time slot. We ran straight through our 30 minute set with very little stopping. I remember thinking 'didn't we just finish our second song and now we're almost done?!'. We wrap up and our new buddy Jason was waiting to help us load everything back to the van. He was able to catch our set and said he really enjoyed our funky dance sound. So we take our 6 or 7 trips back and forth from the stage to the van watching the different bands as we pass by on our golf cart.
Nick and I made a plan to head back to watch Shunda K at 4:30pm on the same stage we just got done playing on. The New Loud just finished a remix for a Shunda K song called 'Here I am to save the world'. Not only was she super nice and wants to get together for some dual touring, but she tore it up on stage! It was great to finally get the opportunity to meet her as she's from Florida and we don't get there too often.
Nick and I walked around and checked out the different booths and stages before the rain came. Luckily the rain held off until we were ready to leave.
This was our first year playing Pridefest and I already can't wait until next year!
We arrive at the Summerfest grounds where the fest is held at 10:30am. We are supposed to head straight to the restricted parking lot (which is half way across the fest). We realize that there's no way we would be able to carry all of our gear across the fest to the Dance pavilion where we're supposed to be playing in an hour and a half, so Rad went to hunt down a golf cart or shuttle to help in loading our gear. While we're waiting for him to get back a guy pulls up in a golf cart and asks if we need any help getting to our stage. We of course take him up on this offer! We got to know our golf cart escort, Jason, real well on our 6 trips back and forth from the van to the stage. This was his first time at Pridefest also and he told me that he was super-impressed by how welcoming and genuinely nice all the people were. He's from Chicago and said that with this positive experience he'll definitely make the trip back next year!
So we're all loaded onto the stage and the soundcheck runs smoothly thanks to our sound guy Nick and Pridefest's sound guy Brian Miller. This being our first time playing the fest we wanted to make sure that we sounded the absolute best we could. I ended up heading back to the van with Jason's help to pick up the two extra speakers that we brought along just in case. The sound was incredible for playing such a large stage! Everything was crystal clear.
Due to our Sunday noon slot - the first of the day - there weren't too many people there, but once we started people began to filter through. We got a decent response especially for the early time slot. We ran straight through our 30 minute set with very little stopping. I remember thinking 'didn't we just finish our second song and now we're almost done?!'. We wrap up and our new buddy Jason was waiting to help us load everything back to the van. He was able to catch our set and said he really enjoyed our funky dance sound. So we take our 6 or 7 trips back and forth from the stage to the van watching the different bands as we pass by on our golf cart.
Nick and I made a plan to head back to watch Shunda K at 4:30pm on the same stage we just got done playing on. The New Loud just finished a remix for a Shunda K song called 'Here I am to save the world'. Not only was she super nice and wants to get together for some dual touring, but she tore it up on stage! It was great to finally get the opportunity to meet her as she's from Florida and we don't get there too often.
Nick and I walked around and checked out the different booths and stages before the rain came. Luckily the rain held off until we were ready to leave.
This was our first year playing Pridefest and I already can't wait until next year!
Friday, June 11, 2010
Measures Melt - Street Voice UK Review
THE NEW LOUD - Measures Melt: The New Loud impressed me with their last EP
and now they've done it again with the release of their debut album. The
indie-electro-punk sound with dual male / female vocals is sure to be a hit
this summer as these are another band that can easily target both the
commercial and indie lovers of music. I'd be surprised if this didn't go
down well in clubs up and down the country too! New Loud leader Steve Olivo
has created something very cool by bringing all these great musicians and
having them gel so well. If you don't believe me when I say just how good
this band are then check out tracks such as 'Secrets', 'Wrapped In Plastic',
'Out Of Control' and 'Every Girl I See'. You couldn't wish to hear better
songs this summer and I don't say that lightly either!
9/10
and now they've done it again with the release of their debut album. The
indie-electro-punk sound with dual male / female vocals is sure to be a hit
this summer as these are another band that can easily target both the
commercial and indie lovers of music. I'd be surprised if this didn't go
down well in clubs up and down the country too! New Loud leader Steve Olivo
has created something very cool by bringing all these great musicians and
having them gel so well. If you don't believe me when I say just how good
this band are then check out tracks such as 'Secrets', 'Wrapped In Plastic',
'Out Of Control' and 'Every Girl I See'. You couldn't wish to hear better
songs this summer and I don't say that lightly either!
9/10
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